B2B and Wholesale: How to Boost Sales by Simplifying Bulk Ordering in PrestaShop
Suggested Title: B2B and Wholesale: How to Boost Sales by Simplifying Bulk Ordering in PrestaShop
If you sell to professionals or wholesalers, you surely know this nightmare: your customer wants to buy 10 red T-shirts size L, 5 blue ones size M, and 20 black ones size XL.
Suggested Title: B2B and Wholesale: How to Boost Sales by Simplifying Bulk Ordering in PrestaShop
If you sell to professionals or wholesalers, you surely know this nightmare: your customer wants to buy 10 red T-shirts size L, 5 blue ones size M, and 20 black ones size XL.
In a standard PrestaShop store, that customer has to:
-
Select Red and Size L -> Type "10" -> Add to cart.
-
Wait for the reload.
-
Go back to the product.
-
Select Blue and Size M...
It is a slow, tedious process that kills conversion. Your customer doesn't want to "window shop"; they want to restock quickly.
This is where the Matrix Combinations module comes into play.
What is it and what does it solve?
This module transforms the product page display. Instead of forcing the customer to choose attributes one by one from dropdown lists, it displays a clean and clear table (matrix).
Imagine a grid where rows are Sizes and columns are Colors (or any attribute combination you use). The customer sees all available stock at a glance.
3 Key Benefits:
1. Bulk Purchase in One Click The customer simply enters the quantities they need in the corresponding boxes of the grid (e.g., 5 here, 10 there) and clicks a single "Add to Cart" button. What used to take 10 minutes now takes 10 seconds.
2. Real-Time Stock Visibility No more unnecessary clicks to check if a variant is in stock. The matrix shows the availability of all combinations simultaneously. If it's red or disabled, the customer knows instantly there is no stock, saving frustration.
3. Increased Average Order Value Pure psychology: seeing all options displayed and empty waiting for a quantity makes it much more tempting for the wholesaler to "fill in the gaps" and order more variety than they originally intended.
Conclusion
If your business is B2B, fashion, hardware, or any sector with many product variants, the Matrix Combinations module is not a luxury; it is a necessity. Make life easier for your customers, and you will see your orders grow in volume and frequency.